Historie sukcesu

Introduction of the JCB brand to the Polish market

Thanks to the actions taken, sales of JCB products in the Polish market increased from 0% to 23% within a year. An improved product launch strategy and effective lead analysis and preparation contributed to the brand's success in the new environment.
Market Entry B2B Marketing Lead Generation Sales Strategy Sales Growth
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Optimizing the Sales Department – Creating an Effective Sales Machine

The sales team's efficiency increased by 48%. The segregation of responsibilities and the introduction of lead scoring contributed to a higher quality of leads reaching the KAM department, which translated into a higher conversion rate. There was also an improved work atmosphere and greater employee engagement.
Sales Optimization Lead Scoring Conversion Rate Increase Efficiency Improvement Process Optimization
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Successful Introduction of Teas from Nepal and Chocolate and Cocoa from Peru to the Markets of Poland, the EU, and England

The brand successfully entered the Polish, EU, and UK markets, exceeding sales targets in its first year of operation. Campaigns based on storytelling and Fair Trade values attracted the attention of media, influencers, and conscious consumers, building a loyal community interested in the brand's philosophy and a healthy lifestyle.
Brand Awareness Market Entry Community Building Market Analysis Sales Strategy
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